
Taylor Swift and Mythology
About the Project
This project seeks to explore the deep-rooted connections and ties between fans of Taylor Swift, her music, her stories woven into the music, and the idol herself. Taylor Swift’s storytelling and connection to fans is a form of contemporary mythology and meaning-making.
How to Get Involved
Typically for my research, I do face-to-face interviews where I get detailed lengthy conversations and thoughts from my participants.
My primary mode of study for the Taylor Swift project will be a little different. I want to get as many stories as humanly possible, and so I’ve put together a survey. If you’re someone who loves Taylor Swift’s music - whether you consider yourself a Swiftie or not - then I would love for you to complete the survey.
There’s a question at the end of the survey for those who may be interested in partaking in a more lengthy sit down for the research. Not everyone will be contacted, if any at all.
The button below will take you to the survey, where there is also more information and data protection information before you start.
This isn’t the first time I’ve worked on a survey, but is the first time in many years. Surveys are always a little more complicated than people think. You need to be direct, but not so direct that it’s leading. You have to ask a lot, but not demand too much of their time. You need to get numbers, but also specificity when you need. Saying, for example, twenty percent of people think this, that’s great - but why?